This campaign concept was based on the question “How mad is she?” Wanted to tackle the fact that women have gained the confidence to come out with their stories of sexual assault, but many aren’t even being heard or aren’t being believed. Understanding HnM rebellious and free spirited voice, we chose it to be our hypothetical client to help bring forth the depicted social issue and support victims of sexual assault. 

The video aims to inspire HnM’s female customers and help bring forth their stories of sexual assault, while at the same time cultivating a sense of acceptance and empowerment.