The ad concept was based on the given phrase “How women can look 35 years younger.” We wanted to promote a hypothetical “Kibbler” app that connected older women with dogs available for adoption. Research has shown that having a pet can benefit both our mental and physical health. Owning a dog can help keep you physically fit, help decrease stress, help your heart, alleviate loneliness and even ease the discomfort of short-term memory loss. In other words, a dog can keep you young.

The video created was to help promote the adoption of dogs through the “Kibbler” app, by offering it as an opportunity to receive all the healthy benefits of owning a dog and relive those special moments of motherhood.